Contact Points

Interview days

February 11 and 13, 2012

For our 2nd IMC Principles presentation, we were assigned to do the brand STI College.  Since we focused on STI College Pasig alone and its competitors around the area, we've decided to go to Rizal High School, Pasig Catholic College, and SAGAD High School to interview 4th year high school students for our aggregation and brand contact points. 

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... and wow, it was a very tiring yet fun and educating 'process'. It was kinda difficult because we had no idea who to interview, except for the fact that they were 4th year high school students. We just picked 30 to 40 individuals out of  all the students from those three schools. 

It was definitely an experience for us. Let's go, team STI! :)